About CELL


To create a thriving circular economy in Lake Macquarie and its close region, where waste is transformed into valuable resources, generating new employment opportunities and transitioning away from a carbon-intensive economy.


To foster innovation, collaboration, and sustainability through circular economy projects, converting waste into new materials that are economically viable.

What is the Circular Economy?

The Circular Economy is more than a simple act of recycling. It encompasses a comprehensive approach to sustainability and growth, aiming to regenerate natural systems, maintain the longevity of products and materials, and eliminate waste and pollution through innovative design. By embracing this transformative model, we not only foster job creation and economic resilience but also stimulate innovation and drive positive change.

What is a Living Lab?

Livings Labs are defined as user-centered, open innovation ecosystems based on a systematic user co-creation approach, integrating research and innovative processes in real-life communities and settings. Living Labs put customers at the heart of innovative solutions.

What does CELL do?

CELL focuses on projects that could generate new employment within Lake Macquarie by taking waste from within our LGA or close region, converting these into new or alternate materials, and assisting with transitioning away from our carbon and extractive-based economy and attracting new manufacturing/energy.

We offer strategic advice and resources to address barriers that individual organisations can’t tackle alone — an environment to test, learn and validate leading-edge ideas with the potential to transform the economy. Most importantly, it will stimulate innovation, create jobs, and enhance economic resilience.

Acknowledgement Of Country

We remember and respect the Ancestors who cared for and nurtured this Country. It is in their footsteps that we travel these lands and waters. We acknowledge the Awabakal people and Elders past, present and future. We affirm our commitment to working with the three Aboriginal Land Councils in Lake Mac – Biraban, Bahtabah and Awabakal.